About Digital Smiles Dental Marketing

Helping Dentists Across Australia & New Zealand Grow Their Patient Base

✓ 10+ Years Dental-Only
✓ Australia & New Zealand
✓ AI-Driven Marketing
✓ AHPRA-Compliant

Erin McNab | Founder

Erin McNab
Our Story

Dental-Only, On Purpose

Digital Smiles started with a simple frustration: dentists were being handed generic marketing by agencies that didn't understand dentistry, overlooked the AHPRA advertising rules, and reported on clicks instead of actual patients.

So we built the opposite: an AI dental marketing agency, run by a team based on the Gold Coast, focused on one industry only — dentistry — helping practices right across Australia and New Zealand. We pair 10+ years of dental marketing experience with our own AI tools, including DentaBot, our 24/7 AI dental receptionist that turns enquiries into booked appointments.

Today we run full-funnel campaigns — SEO, Google and Meta Ads, websites and automation — tracked all the way through to the appointment, and written to stay firmly on the right side of the regulator. One team, one focus, measurable results.

We measure success in booked patients, not vanity metrics.

What We Believe

The principles behind every campaign we run for dental practices.

01

Dental-Only Focus

We work with dental practices and nothing else — so every strategy is built for how dentistry actually grows.

02

Patients, Not Vanity Metrics

We track every campaign to the booked appointment. Real patients are the only KPI that truly matters.

03

AHPRA-Compliant, Always

Every ad, page and review strategy is checked against the advertising rules — so you grow without the risk.

04

AI That Pulls Its Weight

Our in-house tools, including DentaBot, capture and book patients around the clock — not just office hours.

05

Full-Funnel Accountability

Ad to landing page to chatbot to booking — one connected system, tracked end to end.

06

You Own Everything

Your accounts, your data, your website. No lock-in and no holding your assets hostage if you ever leave.

Meet the Founder

Erin McNab

Founder & CEO, Digital Smiles

Erin founded Digital Smiles on one belief: dental practices deserve marketing built specifically for dentistry — measured in booked patients, not clicks.

Leading a dental-only team across Australia and New Zealand, Erin pairs years of hands-on dental marketing with in-house AI like DentaBot, so practices grow with campaigns that are effective, accountable and fully AHPRA-compliant.

"Dentists deserve marketing that actually books patients."

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Where We Work With Dentists

Our team is based on the Gold Coast, but we partner with dental practices right across Australia & New Zealand. Distance is never a barrier.

Australia
Gold Coast Brisbane Sydney Melbourne Perth Adelaide Canberra Sunshine Coast Newcastle Hobart Darwin
New Zealand
Auckland Wellington Christchurch Hamilton Tauranga Dunedin Napier Palmerston North All of New Zealand

Not listed? We work with dental practices anywhere in both countries, so get in touch.

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