About Digital Smiles Dental Marketing
Helping Dentists Across Australia & New Zealand Grow Their Patient Base
Erin McNab | Founder
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Dental-Only, On Purpose
Digital Smiles started with a simple frustration: dentists were being handed generic marketing by agencies that didn't understand dentistry, overlooked the AHPRA advertising rules, and reported on clicks instead of actual patients.
So we built the opposite. A Gold Coast-based team focused on one industry only — dentistry — helping practices right across Australia and New Zealand. We pair 10+ years of dental marketing experience with our own AI tools, including DentaBot, our 24/7 AI receptionist that turns enquiries into booked appointments.
Today we run full-funnel campaigns — SEO, Google and Meta Ads, websites and automation — tracked all the way through to the appointment, and written to stay firmly on the right side of the regulator. One team, one focus, measurable results.
We measure success in booked patients, not vanity metrics.
What We Believe
The principles behind every campaign we run for dental practices.
Dental-Only Focus
We work with dental practices and nothing else — so every strategy is built for how dentistry actually grows.
Patients, Not Vanity Metrics
We track every campaign to the booked appointment. Real patients are the only KPI that truly matters.
AHPRA-Compliant, Always
Every ad, page and review strategy is checked against the advertising rules — so you grow without the risk.
AI That Pulls Its Weight
Our in-house tools, including DentaBot, capture and book patients around the clock — not just office hours.
Full-Funnel Accountability
Ad to landing page to chatbot to booking — one connected system, tracked end to end.
You Own Everything
Your accounts, your data, your website. No lock-in and no holding your assets hostage if you ever leave.
Erin McNab
Founder & CEO, Digital Smiles
Erin founded Digital Smiles on one belief: dental practices deserve marketing built specifically for dentistry — measured in booked patients, not clicks.
Leading a dental-only team across Australia and New Zealand, Erin pairs years of hands-on dental marketing with in-house AI like DentaBot, so practices grow with campaigns that are effective, accountable and fully AHPRA-compliant.
"Dentists deserve marketing that actually books patients."